Three different ways to use video in your marketing.
If you are struggling to think of how you might use video in your marketing, we’ve put together a little post to give you just three suggestions.
Product Explainer - Have you got a new product, or even an existing one, that you’d like to show off to many people without actually needing to meet them all ? Well, the product explainer video is perfect.
The reach of a video is practically unlimited and, once uploaded, you can share that baby within seconds - either via natural reach and clever key-wording YouTube, or in your FaceBook feed using a variety of methods.
Of course, the good old, ‘email the link to your contacts’ works well, too - but maybe you’d look more professional doing it in a nicely designed newsletter.
Website Landing Page - Video can increase landing page conversions by 80% or more. It’s all down to something creative and different from the usual static image. Welcome people with a beautifully crafted video and you are already engaging with your visitors and statistically keeping them on your page for longer - which is all good for the analytics.
The longer people stay on your page, the more they must be interested, so the higher priority your page is given by the algorithms.
Blog Articles - If you have ready our eBook, you will have seen the quote from Forrester Research, which suggests that ‘1 minute of video is worth 1.8million words’ - imagine just how long it would take you to write (or your audience to read) that much !?!
This is a clearly a serious time-saving opportunity that’s going untapped.
It may seem like a faff to record a video to replace a simple blog post, but once you are setup and have the process down to pat, you’ll be flying through those articles and gaining that all-important engagement quicker than if you stick to just text-based blog posts.
If you need more information on how to get started, try downloading our eBook. If you have done that and are still hesitant, just jump on over to the contact page and get in touch. We’d love to hear from you.