How It Works
Any successful video project has several steps to follow, to ensure the right outcome. Spend enough time planning it properly and you’ll reap the rewards later.
Getting to know you - The initial Consultation
It all starts with an initial meeting, either on the phone or in person, to chat about your plans and ideas for a video project - why you want to create videos, what message you want to get across and who the videos would be targeted at. Oh, we’ll also start to touch on budget here as well. This allows us to get an idea of where you are right now and where you want to be. Then we’ll go away to digest it all and come back to see you for the next stage.
The Planning Stage - Ideas and strategy
This is where we start to get into the nitty gritty and is probably the most important stage of the process. We’ll work together to dig deeper into information we discussed previously and discuss the whys, the hows and the wheres of all you want to do. We’ll cover timings, locations, scripts, talent (the people in the videos), how to get your videos out there once recorded and what you want to happen once they’re out there ! This will be a good place to start considering a schedule for your content in the coming weeks and months.
THE STORYBOARDING - PLANNING IN PICTURES
Once we know what, how and why, we can start the all-important phase of storyboarding. Think of this as a visual representation of how your video will unfold, step by step, or shot by shot. It might sound like a faff, but trust us - it isn’t something you want to skip. It’s a great way to visualise the sequence of what’s going to happen in your own head and also makes it much easier to share the vision with others. Just as importantly, it’s a great lead-in to the next stage ...
THE PRODUCTION SCHEDULE - A PLAN FOR THE DAY
Everybody involved in the video shoot needs to know what they’re doing on the day and the production schedule is designed to show just that, step by step. We want to maximise the time we’re all working together and be as efficient as possible, so as well as a shot list (which ties in with the agreed storyboard) and timeline the schedule also lists responsibilities and logistics, such as locations, resources and key contacts.
THE FILMING DAY - LIGHTS, CAMERA, ACTION!
It all comes down to this. The filming. Arguably the most enjoyable part of the entire project and which will have been made much easier by all the planning we’ve done to date. You’ll know what time we’re arriving, who and what we’re filming and what time we’re leaving because it’s all written down on the Production Schedule. No surprises here!
THE POST-PRODUCTION BIT - BRINGING IT ALL TOGETHER
This is the last stage of the filming part of the project, where we take all of the footage we captured on the filming day and build it into a movie that matches the storyboard. It will take much longer than the filming itself because we need to watch every piece of footage (often more than once) so we can work out what looks best and how it all flows. Then we need to consider the graphics and the music, the colour correction and grading … it’s a big old task, but well worth the wait.
Once you’re happy with the edit then you get a master copies of the videos which you need to keep safe. We’ll supply the videos in the right formats for each of the social media platforms you’ll be using. At this stage we can start to schedule those social media posts so we can get the content out into the real world and get you engaging!